How to Start Making Videos for Your Business
If you’re an entrepreneur or a business owner, you heard that video is the best way to attract new clients, the best way to connect with your potential clients, bring traffic to your website but you just don't know where to start. But how to start making videos for your business?
The starting point in (starting) making videos is to understand what are your goals and what will be your video content strategy. Video content strategy is a plan for how to achieve your goals in this case, using video marketing.
Here are the 5 goals you may want to pursue in your business and the types of videos you would create to achieve these goals.
All of them will help you to get visible online.
Goal #1: Create Brand Awareness
These are videos that show who you’re, what you do and how you can help your clients to someone who doesn’t know about you or knows very little. These are the brand videos that you can place on your website, your Instagram, Pinterest, Facebook and other social media.
Goal #2: Raise Your Authority or Position Yourself as an Expert
You want to show that you’re the person (or the business) that can solve your clients’ problems. Or if you’re an author or a speaker, these videos will position you as a leader in your industry.
These are educational or How To videos. Videos that deliver value to your clients.
Goal #3: Promote Your Services or Courses
You want to also create videos that help you sell your services or get people on your list (promoting a freebie, a challenge or a webinar in your video)so you could connect with them via email, so they could get to know you better, like and trust you and you would tell them how you can help them.
Goal #4: Connect with Your Audience
For this goal you can create personal and inspirational videos.
Videos that show that you’re a human being just like them. You can share stories to inspire them towards moving to their desired result.
The most important thing with these videos is that you’d always want to show what’s in these videos for them? Why do they need to care about what you’re sharing and that you can help them to solve their problems?
GOAL #5: Share Your Credibility
Your clients would love to know what results you achieved and even more importantly what results you helped others to achieve. Your clients’ testimonials, interviews with you as an expert and case studies are great ideas for the credibility style videos.
For example, if you’re a graphic designer - share screenshots to your clients’ websites. Create case studies with before and after.
Where would you start? you might ask.
When you’re in the very beginning - start with just one video. A video that is easy for you to make.
Educational, how to and answers to your client’s questions are easy to make. You already know what to say, as you teach, coach or do what you’re going to talk about.
Pick a goal and make a video. You totally can do this.
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